Worldwide start times:

The sale has started. Shop here.

🇬🇧 UK: November 5th, 7pm GMT

🇮🇪 IRE: November 5th, 7pm GMT

🇪🇺 EUROPE: November 5th, 8pm CET / 9pm EET

🇺🇸 USA & 🇨🇦 CANADA: November 5th, 11am PT / Midday MT / 1pm CT / 2pm ET.

If your timezone isn't listed, don't sweat.

You can use this timezone converter and convert from 19:00 (London time) on November 5th to your local time.

We've made it even easier for you to set reminders ahead of the sale (it is our biggest sale ever, after all).

Set your reminders using the options below...

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New releases? Sure thing.

New releases are coming for men, women and kids.

Kids? You read that right. The first-ever Pursue Fitness kids collection is coming (cuteness overload).

The new releases will go live in time for our Black Friday sale on November 5th. So, get your add-to-cart hand ready!

Be sure to join emails to get the most out of this sale, and stay tuned for updates.

Explore Mens

Take a look at what to buy ahead of BF23.

Explore Womens

Take a look at what to buy ahead of BF23.

This Black Friday, at Pursue Fitness we're set to unveil our biggest sale yet, featuring jaw-dropping discounts of up to 80% site-wide. Whether you're a fitness enthusiast or a fashion-forward individual, this is the perfect opportunity to upgrade your wardrobe and gym gear without breaking the bank. The Pursue Fitness Black Friday sale is scheduled to kick off on November 5th at 7pm GMT, promising an early start to your holiday shopping.

Don't miss out on this extraordinary event where you can snag your favourite activewear, fitness clothing, and accessories at unbeatable prices. To ensure you're fully prepared for the big day, we've compiled all the essential information in one convenient location. Stay tuned to our emails for all the details on the incredible savings, as we head towards our biggest sale ever.